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Scott Paton

The 10 Commandments of Content for B2B Sales Success

Rules were made to be broken, but these 10 are the key to your B2B sales and marketing success. Have you hopped on board the Content Marketing bandwagon yet? Whether you’ve beenchurning out fabulous resources for a while or are just now dipping your toes in the pond, there are some basic rules to observe (and occasionally ignore) to truly connect with your prospects and customers. While good grammar and correct spelling are always mandatory, never let your writing get in the way of your...

9 Tips to Avoid The Dreaded "Holiday" Kiss-Off

Once again, ‘tis the season. No, we’re not talking about family, festive celebrations and football....

When You Are The Brand

The positives and perils of sole-identity company branding July 2004. Media magnate and the first...