Imagine Business Development is a demand generation agency. We take an integrated approach to helping our clients grow their businesses. In case you’re not familiar with our approach, our inbound marketing team helps clients increase lead generation through implementing inbound marketing strategies. Simultaneously, our sales development team prospects and follows up on the leads generated by the inbound marketing team working to close the chasm that has always existed between sales and marketing.
We have a saying here at Imagine; inbound marketing without sales development is charity. Sales development without inbound marketing is cold calling.