Your website is your single, most important marketing tool. It should be viewed as central to all of your activities relating to acquiring new customers, selling to existing customers, improving loyalty and managing customer engagement.
Like it or not, the first thing anyone you want to communicate with or influence does when they have a question, concern or stimulus is to go online. If your website doesn’t serve their needs, they will go elsewhere.
A strong website makes everything you do easier and more powerful, while an ineffective website puts a drag on everything you do and diminishes the proposition you want to present to the market.
A common and destructive mistake made by many businesses with their website is they focus on the wrong keys and drivers of success. Too often they look to build a site they “like” or that looks really good. While we’re big fans of design at Imagine, the number one key to an effective B2B website is to solve for the user; and not the tastes of the creator.