Remember life before the Internet? When you had to physically go to the library to research a topic from an actual book; or you had to use the paper phone book, find a business number, and call them to gather additional information? I hate to show my age here, but some of you may not have these memories (oh, to be young!)
Fast forward to 2017. The internet holds the pulse of communication, and your B2B web page is the lifeblood of your business’ success. Without it, how would your customers and potential leads find you and then understand what problems you can solve for them?
More importantly, is your website generating the leads, and therefore the ROI that you expect?
If not, you’re at the right place. Creating a more effective website is not the migraine-inducing project that it used to be. Following are four ideas that will make your website more effective.