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A Terrific Example of Story

Posted by Doug Davidoff

Aug 27, 2009 11:58:24 AM

At the great (GREAT) risk of offending at least half of the people (or more) that read this blog, I came across this terrific example of how to take a complicated, convoluted issue and turn it into an entertaining and influencing story.  The video below is about healthcare/insurance reform.

Please do not get lost in the politics of the video.  The point here is not whether you agree disagree with the issue. The point is the producer of this video turned his viewpoint into a great story.  My bet is that this little, inexpensive story will have greater actual influence than all the town halls combined.  UPDATE:  I've received some feedback and want to point out again that whether you agree with the producer's viewpoint or disagree - it's a terrific job of weaving a very complicated, nuanced idea into a simple, compelling story.

Now, take a moment and think about your business.  How can you turn your viewpoint into a story like this?

Topics: Inbound Marketing, B2B Sales Strategy, Sales Training/Coaching, Demand Generation