At Lift, we believe that user stories are invaluable growth tools that help us zero in on the purpose of every project or implementation. That’s why we lead every engagement by writing them—but we often discover that most clients aren’t familiar with user stories’ benefits. If they are, they usually think of them in terms of software development, where user stories originated. However, we’d argue that user stories are invaluable across all RevOps functions for a number of reasons: Reducing the...
